who we are

My name is Lucy Underwood. You can contact me via the form on the site. For the purposes of this policy page, what the afternoon knows will hereafter be referred to as wtak.

The wtak website address is: http://whattheafternoonknows.co.uk.

what personal data we collect, and why

If you’ve subscribed to be notified about new posts, you will have provided your name and email address and given consent to be notified about new posts. In addition to sending emails to those who’ve subscribed, wtak may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on.

At any point, you can choose to unsubscribe: either by using the ‘unsubscribe’ link at the bottom of the ‘New Post Alert’ emails or by contacting me via the contact form on the website.

I will never try to sell you anything, nor pass your information on to anyone else, except to comply with the law.

We don’t store personal information on our servers unless required for the on-going operation of our site.

website visitors

Like most website operators, wtak collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. wtak’s purpose in collecting non-personally identifying information is to better understand how wtak’s visitors use its website.

wtak also collects potentially personally-identifying information like Internet Protocol (IP) addresses for users leaving comments on our blogs. wtak only discloses commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

gathering of personally-identifying information

Certain visitors to wtak’s websites choose to interact with wtak in ways that require wtak to gather personally-identifying information. The amount and type of information that wtak gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address; we also collect the email addresses of those who wish to receive wtak updates via email. In each case, wtak collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with wtak. wtak does not disclose personally-identifying information. Visitors can always refuse to supply personally-identifying information, although that may prevent them from engaging in certain website-related activities


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. Comments and other content submitted to Akismet anti-spam service are not saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/.  After approval of your comment, your profile picture is visible to the public in the context of your comment.

contact forms

The only information we collect is in the fields you fill in on the form. We will hold that information permanently unless and until you tell us you want to delete it. You can do that at any time by choosing to unsubscribe either using the ‘unsubscribe’ link at the bottom of the ‘New Post Alert’ emails or by contacting me via the contact form on the website.


A cookie is a string of information which a website stores on a visitor’s computer, and which the visitor’s browser provides to the website each time the visitor returns. wtak uses cookies relating to how the ‘Subscribe’ bar behaves. wtak visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using wtak’s websites, with the drawback that certain features of wtak’s websites may not function properly without the aid of cookies.

embedded content from other websites

Articles on wtak may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

who we share your data with

wtak uses a third party mail service (Mail Chimp) to email subscription lists on its behalf. Comments are submitted to Akismet anti-spam service. wtak will ensure all Data Processors are compliant with GDPR.

how long we retain your data

If you leave a comment, the comment and its metadata are retained so that we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue. wtak will keep records for no longer than is necessary in order to meet the intended use for which it was gathered.

The storage and intended use of data will be reviewed in line with wtak data-retention policy. When the intended use is no longer applicable (e.g. contact details for a member who has chosen to unsubscribe, or wishes their comment is deleted), the data will be deleted within a reasonable period.

what rights you have over your data

If you have left comments on the site, you have the right to see what personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you.

how we protect your data

wtak will ensure that data held by us is kept secure. No paper copies of information exist. E-data are held within a password-protected and secure environment. Passwords for data files will be re-set should an individual with data access leave their role/position. Access to data is limited to Lucy Underwood and the wtak webmaster.

what data breach procedures we have in place

In the event data security has been compromised, we will notify the individuals concerned and resolve the breach.

privacy policy changes

Although most changes are likely to be minor, wtak may change its Privacy Policy from time to time, and at wtak’s sole discretion. wtak encourages visitors to check this page frequently for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

If you have any specific concerns about privacy, contact us using the form on the site.


with thanks to wpbeginner.com